A sports development engine for Greater Houston

Lone Star Flag Football was born from a simple idea: build a sports development engine — academy, league, and tournaments — that first proves its value in one community, and then grows by replicating the same model throughout the region.

Our Values

What does not change as we grow

Community First

Every decision starts with the family experience, not the other way around.

Real Development

Measurable progression by age group, not just playing time.

Access

Public fields and community partnerships that keep the door open.

Safety

Non-contact flag football, with clear standards at every practice.

Team

Leadership

Juan Carlos Vázquez Ruíz, General Manager de Lone Star Flag Football

General Manager · CEO

Juan Carlos Vázquez Ruíz

More than two decades of experience in international sports media and sports business, now leading the vision, institutional partnerships, and operations of Lone Star Flag Football.

Sports broadcaster and sports media executive with experience at Fox Sports, TV Azteca, DirecTV, and ESPN. Creator of the professional American football leagues LFA and FAM in Mexico, and founder of Enjoy Events Elite, a sports events and athlete representation company. Sports marketing advisor for brands such as Reebok, Oakley, Under Armour, and FEMSA. Master’s degree in Sports Business Management (Universidad del Valle de México and Universidad Europea de Madrid).

24Years in sports media
07Olympic Gamonth broadcast
17Super Bowls narrados
02Professional leagues created — LFA and FAM

Name pending

Athletics Department

Training standards, sports curriculum, and player development.

Name pending

Community Department

Marketing, registration, and family engagement.

Project Identity

Mission, Vision & Model

Mission

Make premium-level flag football accessible to every family in the Houston area through a modeled $190 monthly fee based on an 80% scholarship from a $500 base rate.

Vision

Become a trusted home for safe, non-contact youth flag football rooted in the community.

General Manager

Vision estratégica, alianzas institucionales y responsabilidad sobre el P&L.

Director of Athletics & Programs

Training standards, sports curriculum, tournaments, and player development.

Director of Community & Growth

Marketing, registration, sponsorships, and family engagement.